Creative Vitality Index

The Creative Vitality Index is a benchmarking tool that allows users to quickly compare the creative activity of a region to the U.S. average and other peer regions. The CVI measures the concentration of the nonprofit and for-profit arts sectors. Data on creative industry sales, creative occupation jobs, and cultural nonprofit revenues are combined into a population-based calculation. The resulting CVI value shows how a region’s creative activity compares to another region.

* Regions are defined by Metropolitan Statistical Area
** Creative is defined by the CVI which uses select groups
of NAICS, SOC and NTEE codes. See the CVI methodology guide for details.

what is in the cvi value?

Each of the three types of data are weighted based
on the CVI methodology for measuring creativity.
See our user’s guide for CVI Methodology

A value is calculated to determine per-capita concentration
of creativity, comparing one region against another.