OUR MISSION

We developed the Creative Vitality Suite to make it easy for organizations working within the creative economy space to access data, explore data, and most important, use creative economy data to demonstrate their impact, now, and in the future.

Western states arts federation (WESTAF)

WESTAF (Western States Art Federation) is a nonprofit arts service organization responsible for the development and ongoing maintenance of the CVSuite. WESTAF’s mission is to empower the arts.

It does so in a variety of ways, including through development of technology that serve the arts and creative economy. We look to the future and we make it easy for other arts organizations to do the same.

Data Partners / Sources

Economic Modeling
Specialist International

Occupation and industry data on jobs, earnings, and revenues

National Center of
Charitable Statistics (NCCS)

Nonprofit revenues reported to the IRS on I990 forms from organizations with revenues greater than $50,000

National Assembly of State
Arts Agencies (NASAA)

National Endowment for the Arts (NEA) State arts agency grants reported to NASAA as part of the NEA Partnership grant program

Selected CVSuite Clients

Navy blue background with two reindeers. Slogan-Alaska State Council on the Arts
Green mountain with Colorado initials. Colorful shape with Colorado Creative Industries
Red and yellow shapes. Underneath the title of orgnization Hawaii State Foundation on the Culture and the Arts.
Grey background with title of organization to the left. Organization name Boise City Department of Arts & History
Grey background with organization name Arts Idaho in navy blue color
Light grey background with title of organization Iowa Arts Council. Underneath a second title Iowa department of cultural affairs. The word Arts is in a light green color.
White background with red texts that says Nebraskans for the Arts
Black background with a red circle shape and organizations name The Cultural Planning Group

CVSuite Team

Paul Nguyen

Data Specialist

Samantha Ortega

Administrative Assistant

Natalie Villa

Project Associate

Anthony Radich

Executive Director, WESTAF

Adam Sestokas

Director of Technical Operations

Susan Gillespie

Account Executive

History and future of CVSuite

The CVSuite online tool emerged out the need of public sector arts organizations to define their interests in broader terms than the traditional nonprofit arts. As the understanding of these entities evolved to one in which they saw their role as including work in the development of the overall creative economy, having data about what they were engaging and ways to measure the progress of that engagement became important. Simultaneously, computer-enhanced data collection and the applied modeling of data became more widely understood and accepted, thus making the collection and analysis of data more accessible. The first iteration of the tool was the Creative Vitality Index™ (CVI ™).  This index measured the relative economic health of a region’s creative economy and allowed for the comparison of that health with other regions. Reports were generated manually when requested.

The tool continues to include the CVI but today is a full suite of creative economy data available on a subscription basis. It is a fully self-functioning SaaS tool, meaning, you can extract data when you need it, as often as you need it. The data inside the tool not only contains the proprietary CVI™, an index for comparisons but also detailed information on creative industries and occupations, non-profit revenues, and granting data for a specified region. Our clients use the tool for a variety of purposes including benchmarking, messaging, comparing, and conducting analyses that support the creation of policy and strategy. Or just to be the smartest person in the room.

Where do we go next? We will continue to listen to our users and experts in the creative economy field and enhance our tool to meet their needs. We know that one of their most important needs is to possess data that allow them to tell their creative economy story with confidence. The most recent enhancements of the tool include ethnicity data within occupations and industries and the ability to see how your creative efforts contribute the the overall economy.

We are excited about the future of the arts. With the data now at our fingertips, we can enter the future knowing what our contributions are to the economy and communicate these contributions with confidence.