Sam Ortega, Author at Creative Vitality Suite

About Sam Ortega

Samantha Ortega is a marketing manager at WESTAF, she assists in developing and executing comprehensive marketing strategies that drive leads, opportunities, and sales. In addition to her work at WESTAF, Samantha manages and maintains CVSuite content, including blog posts and social media campaigns. Samantha has a background in marketing and communications. She holds a bachelor’s degree in communication from the University of Texas at El Paso.

Behind the Numbers: The Origin and Impact of CVSuite

This year commemorates the 50th anniversary of CVSuite's parent organization WESTAF (Western States Arts Federation). To celebrate this milestone, WESTAF is sharing fun facts, historical insights, and a short video... read more →

September 3, 2024
Sam Ortega
Creative Economy, CVI, General, Reporting

Revealing Washington State’s Economic Landscape with CVSuite Insights

Washington state is known for its stunning landscapes, including the majestic Mount Rainier, their beloved Starbucks coffee, high-tech companies like Microsoft and Amazon, and the arts. In fact, Washington state’s... read more →

May 15, 2024
Sam Ortega
Creative Economy, CVI, Data Education, Data Quality, Data Sets, Regions

AI on the Rise: What Does this Mean for the Creative Economy?

Every day, technology is advancing, innovating, and becoming increasingly necessary in our lives. Although it's an exciting time to witness these changes, it can also alter the way we live... read more →

January 16, 2024
Sam Ortega
Creative Economy, General

Where Curiosity Meets Creativity: CVSuite’s Creative Vitality Lists

Arts and culture are inherently connected to the communities and places in which they exist, and to the people who live and work in those spaces. Collectively, this is an... read more →

The Social Impact of the Creative Economy

What makes the city you live in so great? Maybe it’s the cultural diversity and inclusivity, employment opportunities, a sense of community and belonging, or perhaps it just feels like... read more →

June 14, 2023
Sam Ortega
COVID-19, Creative Economy, Data Education

Three colorful circles to the left with an image of a man standing looking into a camera and a group of three people working together. Colorado Film Study. October 2022.

A Robust Film Industry Waiting to Be Unlocked

The arts inspire, build community and belonging, and, most importantly, boost a region's economic vitality. Harnessing the power of the arts is possible when a region has a robust foundation... read more →

March 1, 2023
Sam Ortega
Creative Economy, Data Education, Reporting

Product Update: Announcing New 2021 Data

The CVSuite team is pleased to announce the introduction of 2021 data to the CVSuite tool. To access this new data, visit the Region Selection section when logged into the... read more →

December 23, 2022
Sam Ortega
Creative Economy, Data Quality, Data Sets, New Features and Enhancements, Reporting

Five Reasons Why You Need Creative Economy Data

Are you an arts administrator, economic developer, city planner, or work in the creative sector? Are you on the fence about using creative economy data for your daily work? If... read more →

October 28, 2022
Sam Ortega
Creative Economy, Data Education, General

CVSuite Data Dives: Exploring Alaska’s Creative Vitality

The CVSuite™ team is bringing back Data Dives, a series of blog posts that explores the different ways to use the Creative Vitality Suite tool and its data. CVSuite offers... read more →

August 24, 2022
Sam Ortega
Creative Economy, CVI, Data Dives, Data Education

Image with a laptop and dark green background.

DataEd: A Fun, New Way to Become a Creative Economy Expert

Over the past year, the CVSuite team has conducted research on our client’s needs and challenges in working with creative economy data. We released a survey to identify what issues... read more →