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About Sam Ortega

Samantha Ortega is a marketing manager at WESTAF, she assists in developing and executing comprehensive marketing strategies that drive leads, opportunities, and sales. In addition to her work at WESTAF, Samantha manages and maintains CVSuite content, including blog posts and social media campaigns. Samantha has a background in marketing and communications. She holds a bachelor’s degree in communication from the University of Texas at El Paso.

CVSuite Webinar: “Why Data?"

Data can be very complex. Analyzing, defining, and knowing what to do with data once you have them is a common challenge—that’s why CVSuite™ is here to help.  In 2017,... read more →
  • March 25, 2020
  • Sam Ortega
  • Data Education

Using the CVI to Compare Your Creative Economy to Other Regions

You may already know that the CVSuite offers the creative economy data you need to measure the economic impact of the arts in your region—but did you know that you... read more →
  • February 26, 2020
  • Sam Ortega
  • Creative Economy, Data Education
Man on his computer analyzing data

Tips for Analyzing Your Data

Are you having trouble analyzing your creative economy data or don’t know what to do with the data once you have them? Below are some tips to consider when analyzing... read more →
  • January 23, 2020
  • Sam Ortega
  • Data Education
2018 blue background with a lot of different data icons

New 2018 Data!

The CVSuite™ team is excited to announce that the Creative Vitality™ Suite now features the new 2018 data. The new data version (2019.3) provides you with access to economic data... read more →
  • December 18, 2019
  • Sam Ortega
  • Data Sets
Headshot of Trevor McElhaney. (Asian Man with dark hair)

Trevor McElhaney: Creative Vitality Suite's Data Analyst

CVSuite is pleased to introduce Trevor McElhaney, the team’s new data analyst! Trevor assists in software development and data methodology. In this blog, Trevor answers a few questions about his... read more →
  • November 6, 2019
  • Sam Ortega
  • General

Kelly Ernst: Creative Vitality Suite's Business Coordinator

CVSuite has exciting news! We are growing, and because of that, we are really excited to introduce the newest member of our team, Kelly Ernst. Kelly is the business coordinator... read more →
  • July 19, 2019
  • Sam Ortega
  • General
Featured image is a persons painted face covered in a variety of colors.

CVSuite Webinar: "Diversity in the Creative Sector"

On June 19, 2019, the CVSuite team held a webinar for current users that focused on utilizing the Creative Vitality Suite to learn more about diversity in the creative sector.... read more →
  • July 3, 2019
  • Sam Ortega
  • Creative Economy
Salt Lake City skyline with a yellow banner that states Utah Division of Arts and Museums

CVSuite Client Spotlight: Utah Division of Arts & Museums

Our newest blog series, Client Spotlight, focuses on how organizations use Creative Vitality Suite data to inform their work. Q: What does the Utah Division of Arts & Museums do?... read more →
  • April 5, 2019
  • Sam Ortega
  • Client Spotlight
light bluewater background with white bold text that says data dives and sales vs. earnings

CVSuite Data Dives: The Key Differences Between Industry Sales and Earnings Data

CVSuite™ Data Dives are designed to help those using the CVSuite online data tool explore and put to work the wide array of data available in the tool. This month’s... read more →
  • February 20, 2019
  • Sam Ortega
  • Data Dives, Data Education
Laptop background with different colors

New 2017 Data!

We are excited to announce that the Creative Vitality Suite now contains data from 2011 to 2017. We have also updated and improved some of the features in the tool... read more →
  • December 12, 2018
  • Sam Ortega
  • Data Sets
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Recent Posts

  • Behind the Numbers: The Origin and Impact of CVSuite
  • CVS Data Update 2024.1
  • Revealing Washington State’s Economic Landscape with CVSuite Insights
  • AI on the Rise: What Does this Mean for the Creative Economy?
  • Where Curiosity Meets Creativity: CVSuite’s Creative Vitality Lists

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