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Jun 14
The Social Impact of the Creative Economy placed on top of an image of colorful lanterns in the background.

The Social Impact of the Creative Economy

  • June 14, 2023
  • Sam Ortega
  • COVID-19, Creative Economy, Data Education

What makes the city you live in so great? Maybe it’s the cultural diversity and inclusivity, employment opportunities, a sense of community and belonging, or perhaps it just feels like home. But why is that? Read on as we explore the social impact of the creative economy.

The creative economy is not just about creative expression and cultural enrichment. It plays a critical role in making the places we live enjoyable, with the power to enhance our quality of life, drive social change, foster innovation, and contribute to society’s overall well-being. 

Economic Empowerment

The creative economy enables artists to turn their passions and talents into sustainable career paths that can result in more enjoyable, vibrant lives. Promoting entrepreneurship and self-employment in the community gives creative workers more agency over how they want to earn an income, leading to increased job creation and economic growth.

Community Development 

As the economy begins to flourish, so does community development. Creativity can rebuild communities and make them more inclusive. The rise of exhibitions, museums, theaters, and music venues serves as a catalyst for attracting more tourists, therefore boosting the local economy and contributing toward the development of community, artistic expression, and entertainment for everyone who visits. 

Social Inclusion

Social inclusion is pivotal for creating a diverse and thriving community. It emphasizes the importance of ensuring that everyone has equal opportunities to engage, contribute, and benefit from the creative sector. By utilizing creativity as a platform for change, underserved communities can express themselves, tell their stories, advocate for social change, and challenge the status quo. 

Orange arrow Cultural Preservation 

Let’s keep traditions and cultural values alive! What is art without the history and context behind how it came to life? Cultural preservation is key to creating diverse cultural expressions and a sense of pride and identity in a community. It also encourages communities to learn about different cultures and strengthens social bonds. 

Orange arrow Innovation and Problem-Solving

Artists fuel innovation and problem-solving by bringing fresh perspectives, influencing the industry, and fostering innovation across sectors like technology, healthcare, and sustainability. In response to the pandemic, the shift to digital made society rethink and prioritize accessibility during the pandemic because the sector faced many challenges with in-person events. As a result, arts organizations promptly shifted their programming online, allowing the public to engage with the arts from wherever they may be. 

This is merely scratching the surface of a much deeper and broader impact. The creative economy holds tremendous potential to bring positive change to society, which is why it’s important to advocate for and invest in it, ensuring that we can all enjoy the benefits the creative economy offers.

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About The Author

Samantha Ortega is a marketing manager at WESTAF, she assists in developing and executing comprehensive marketing strategies that drive leads, opportunities, and sales. In addition to her work at WESTAF, Samantha manages and maintains CVSuite content, including blog posts and social media campaigns. Samantha has a background in marketing and communications. She holds a bachelor’s degree in communication from the University of Texas at El Paso.

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